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O Modelo 4 E

uma abordagem prática para inovação e transformação digital

Você precisa de uma estratégia para a inovação. Este eBook compartilha um modelo simples e efetivo que tem impulsionado empresas e grupos de trabalho a criar, fomentar e catalisar produtos inovadores.

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About

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About the Book

O modelo 4E — Entenda, Experimente, Explore, Evolua — é um processo para inovação e transformação digital. Assim como um círculo não tem fim, o modelo 4E deve ser repetido continuamente para a elaboração, melhoria e ajustes nas funcionalidades dos produtos digitais. Baseado nos conceitos de Service Design e Lean StartUp, o modelo auxilia o negócio a criar e evoluir seus produtos digitais com foco no aprendizado sobre seus clientes e nas suas necessidades.

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Author

About the Authors

Paulo Caroli

Principal consultant at Thoughtworks Brazil and co-founder of AgileBrazil,  Paulo Caroli has over twenty years of experience in software development, passing in various corporations in Brazil, India, USA and Latin America. In 2000, he met the Extreme Programming and since then has focused its expertise in processes and practices of Agile & Lean. He joined ThoughtWorks in 2006 and held the positions of Agile Coach, Trainer and Project Manager. He received a Bachelor of Computer Science and MS in Software Engineering, both from PUC–Rio.

Paulo Caroli is a man who is passionate about innovation, entrepreneurship, and digital products. He is a software engineer, an author, an editor, a speaker and a successful facilitator.

Adriane Lemos

Consultora de Design de Experiência do Usuário na ThoughtWorks Brasil.

Bacharel em Comunicação Digital pela Unisinos, possui mais de 9 anos de experiência no mercado de produtos digitais e desenvolvimento de software. Especialista em Estratégia de Experiência e Inovação em Produtos Digitais, Service Design e Customer Research.

Trabalha na Thougthworks, participando de projetos focados em Descoberta e Inovação de Produtos e experimentação usando princípios de Lean UX, transformação ágil e em times multidiciplinares. Focada em promover o alinhamento entre os objetivos do negócio, dos usuários e da tecnologia para acelerar o crescimento no mercado e a usar a tecnologia como uma ferramenta para um mundo mais justo socialmente.

Contents

Table of Contents

Sobre Paulo Caroli

Sobre Adriane Lemos

Sobre a Editora Caroli

  1. Contexto

Quem não inovar vai desaparecer

  1. O mercado muda e o produto precisa mudar

Não tenha medo

  1. o aprendizado deve direcionar o seu negócio

Produtos além de projetos

  1. Como reiniciar o ciclo e continuar inovando?

O modelo 4E

  1. Entenda

Entreviste os stakeholders para entender processos

  1. Pesquisas qualitativas com usuários
  2. Qual experiência meu consumidor espera ter com minha empresa e meus produtos?
  3. Pense sempre em objetivos de negócio
  4. Preciso de um carrinho de cortar grama!
  5. Experimente

Práticas para experimentar

  1. Toda idéia é válida
  2. Idear, Experimentar, Tentar de novo

Protótipo não é produto

Sprints de Experimentação

  1. The Experimentation Sprint
  2. The Experimentation Sprint meetings
  3. The Experimentation team
  4. Idea and experiment
  5. The Experimentation board
  6. The Experimentation Sprint backlog (optional)
  7. Explore

Qual o produto mínimo viável para cortar grama?

  1. Onde está o MVP?
  2. Como definir o MVP?
  3. Exemplos de MVP
  4. Evolua

Pense na evolução contínua do produto!

  1. Evolua de acordo com o feedback dos usuários
  2. Reinicie o ciclo continuamente para se manter inovando

Glossário

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