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The Lean Product Guide

A practitioner's guide to building viable products customers love.

Paulo Caroli and Linda Luu

We created this book to inspire our community of product practitioners to co-create and evolve the methods and practices for building great products. We apply Agile and Lean principles to build better products and we enjoy the journey of adapting to the ever changing world of digital product creation. Join us! We'd love to hear from you.

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About

About

About the Book

This ebook is a curated collection of methods and practices for creating digital products using Agile and Lean principles. At ThoughtWorks we build custom products and work closely with our clients to evolve practices that adapt to their industry and environments. Our coachees told us they don’t have time to read long lengthy books about the theory of lean product development, or to sort through the dozen or so books to understand the basics of building products (strategy, user experience, user research, agile, scrum, kanban, stories, testing, continuous delivery, continuous integration, … the list is long!). They also told us they want a reference guide of information on practical tools, activities and tips that they can follow along. So we created this guide as a curated collection of hand picked techniques, tools and practices for lean product development.You’ll learn how to:

  • Deliver customer value faster by reducing time from “concept to cash"
  • Validate early product concepts, solutions and features
  • Thin slice your product idea to enable frequent releases of value
  • Apply lean, six sigma and agile delivery methods for product development 

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Author

About the Authors

Paulo Caroli

Principal consultant at Thoughtworks Brazil and co-founder of AgileBrazil,  Paulo Caroli has over twenty years of experience in software development, passing in various corporations in Brazil, India, USA and Latin America. In 2000, he met the Extreme Programming and since then has focused its expertise in processes and practices of Agile & Lean. He joined ThoughtWorks in 2006 and held the positions of Agile Coach, Trainer and Project Manager. He received a Bachelor of Computer Science and MS in Software Engineering, both from PUC–Rio.

Paulo Caroli is a man who is passionate about innovation, entrepreneurship, and digital products. He is a software engineer, an author, an editor, a speaker and a successful facilitator.

Linda Luu

Linda Luu is a Principal Experience Designer & Product Strategist at Dialexa with over 20 years experience in product innovation, customer centred design and organizational transformation.

Linda has worked with a number of clients in Australia, North America, Canada, South Africa and Brazil, creating and building new innovative products and experiences. Her application of product strategy and design thinking spans financial, health and travel industries for both end consumer and business-to-business products.

Linda holds a double degree in Commerce (Finance) and Science (Applied Maths) and an MBA from the Australian Graduate School of Management.

Contents

Table of Contents

Why did we write a book?

Who is this book for?

Contributors

  1. Lean Product Concepts

Guiding Principles & Practices of Lean Product

Bridging Strategy and Execution - The Double Diamond

  1. The Double Diamond Phases
  2. Applying The Double Diamond Mind-Set

Product Development Process

  1. Types of Product Innovation
  2. Incremental Innovation
  3. Evolutionary Innovation
  4. Revolutionary Innovation
  5. Deciding On An Approach

Determining Fit

  1. Problem-Solution Fit
  2. Product-Market Fit
  3. Balancing Business, Customer and Technical Goals

Hypothesis Driven Product Discovery

  1. Listing Assumptions and Defining Hypotheses
  2. Prioritizing Experiments
  3. Defining MVP & Thin Slicing for Delivery

Deciding When To pivot

  1. When To defer or Kill a Product
  2. When To Ramp Up A Delivery Team

Making The Case For A Product Idea

  1. Presenting A Product Idea Pitch
  2. Lean Product Activities

Discover

  1. Stakeholder & Subject Matter Interviews
  2. Industry, Market & Competitor Research
  3. Root Cause Analysis
  4. Customer Interviews
  5. Interviewing Techniques
  6. Synthesizing Research Results

Define

  1. Product Visioning Workshop
  2. Concept or Hypothesis Validation
  3. Relative Prioritization With Customers (card sort)
  4. Evolutionary Architecture

Design

  1. Design Charrettes
  2. Customer Journey Maps
  3. Storyboarding
  4. Facilitated Brainstorming

Deliver

  1. Defining MVP & Creating A Story-Map
  2. User Stories
  3. Strategic Product Roadmap
  4. Defining and Tracking Metrics
  5. Showcase & Feedback Labs
  6. Project Trade-off Sliders

Closing Thoughts

About The Author

About The Co-Creator

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