Leanpub Header

Skip to main content

Digital products leadership

The science and art of managing product teams

Whatever the road that got you into the possibility of filling a head of product position, either by you considering this your next career move or by you having the task to find someone to fill this position, it is important to have clear what are the main responsibilities of this role.

The author is letting you choose the price you pay for this book!

Pick Your Price...
PDF
EPUB
WEB
About

About

About the Book

The book is focused on the head of product role, but it will be useful to anyone within a digital product development team as well as for anyone who is not in this team but works in a company that has, or plans to have, a digital product development team.

Being a head of a digital product encompasses many different aspects and skills, that's the reason why Joaquim Torres decided to write this book about this topic using his almost 30 years of experience in developing and managing digital products.

The book is focused on the head of product role, but it will be useful to anyone within a digital product development team as well as for anyone who is not in this team but works in a company that has, or plans to have, a digital product development team.

Price

Pick Your Price...

Minimum price

$8.00

$17.00

You pay

$17.00

Author earns

$13.60
$

All prices are in US $. You can pay in US $ or in your local currency when you check out.

EU customers: prices exclude VAT, which is added during checkout.

...Or Buy With Credits!

Number of credits (Minimum 1)

1
The author will earn $12.00 from your purchase!
You can get credits monthly with a Reader Membership

Author

About the Author

Joaquim Torres (Joca)

Accomplished technologist and manager with a unique ability to bridge the gap between the technical world and customers needs. Almost 30 years of experience in digital product development and management.

Leanpub Podcast

Episode 285

An Interview with Joaquim Torres (Joca)

Contents

Table of Contents

Foreword

About the book

  1. Expectation management
  2. Leading Product Development: the art and science of leading digital products

About the author - Joaquim Torres (Joca)

  1. What is your purpose?

Thanks

  1. Concepts

What are digital products and product management?

  1. Platforms
  2. Digital product management
  3. To know more

Roles, responsibilities, and seniority

  1. Seniority levels
  2. What is your seniority?
  3. Summing up

Product management career

  1. And then?
  2. Group Product Manager
  3. Interim leadership
  4. CPO or Product VP
  5. Y career
  6. Summing up

Product vision

  1. What is a product vision?
  2. Product vision creation process
  3. Summing up

Strategy and objectives

  1. Creating your product strategy
  2. Reviewing your product strategy
  3. Summing up

Team structure

  1. Product Teams
  2. Organizing product teams
  3. Organizing squads in a product team
  4. Structural Teams
  5. Implementation
  6. What is the best ratio between Eng, UX, and PM?
  7. Conway’s Law
  8. Tuckman’s stages of team evolution
  9. Business units
  10. What makes a group of people behave as a team?
  11. Summing up

Developing the team and managing expectations

  1. Empathy
  2. Communication
  3. Business skills
  4. Summing up

Leadership anti-patterns

  1. Documentation
  2. Focus on data
  3. Big rewrite
  4. Wishlist
  5. Summing up
  6. Principles

People: priority #1, always

  1. People: priority #1, always
  2. Rotten apples
  3. Summing up

Leading is like being a doctor

  1. Agile leadership
  2. Summing up

Leading under pressure

  1. Think of people and teams as balloons
  2. Summing up

Mentoring

  1. A two-way street
  2. Summing up

How and when to delegate

  1. Ways to do
  2. Learning opportunity
  3. Summing up

Culture and values

  1. What is culture?
  2. Don’t waste time looking for culprits, focus on learning
  3. Don’t compare work situations with war, nobody wants to kill anyone
  4. Profit and revenue are a consequence, should not be the main focus
  5. Summing up

Transparency, the foundation of a high-performance team

  1. Open book management
  2. Clóvis Bojikian, former director of HR at Semco, on how to implement organizational democracy
  3. My view on the importance of transparency in leadership
  4. Summing up

Diversity, the basis of the best products

  1. And what does diversity have to do with digital product management?
  2. Diversity of perspectives
  3. Summing up

Release early and often

  1. Product culture
  2. If you are not ashamed of your first version, you took too long to launch
  3. MMF — Minimal Marketable Feature
  4. Summing up

Focus on the problem

  1. Problem mindset vs. solution mindset
  2. Projects vs. problems
  3. Problem solving teams vs. solution implementing teams
  4. The top-down trap
  5. Summing up

Result delivery

  1. Feature Factory
  2. Focus on the result
  3. Summing up

Ecosystem mindset

  1. Diversifying - and digitizing - a product portfolio
  2. Summing up
  3. Tools

Vision, strategy, objectives and team structure

  1. Summing up

Measuring and managing productivity

  1. Measurement
  2. What impacts productivity
  3. Put the topic of productivity at the center of the discussion
  4. Summing up

Measuring and managing quality

  1. How can we improve the quality of our product?
  2. Another example of bug tracking
  3. Quality is not just bug control
  4. Why is quality so important?
  5. Fail fast vs. learn fast
  6. Summing up

Metrics

  1. Metric types
  2. Tracking metrics
  3. Summing up

Relationships

  1. RASCI
  2. Power-Interest Grid
  3. Empathy
  4. Summing up

Hire the right people

  1. Interviewing
  2. Summing up

Feedback and performance evaluation

  1. Characteristics of a good product manager
  2. Product managers need to know how to program?
  3. Performance evaluation
  4. Retrospective, an alternative to the performance evaluation process
  5. Promotions and salary increases
  6. Summing up

Ceremonies

  1. 1:1 meetings
  2. Leadership team meetings
  3. Product Council
  4. Product Update
  5. Team structure meeting
  6. Summing up

Summing up

  1. Concepts
  2. Principles
  3. Tools

Conclusion

  1. Shall we continue the conversation?

The Leanpub 60 Day 100% Happiness Guarantee

Within 60 days of purchase you can get a 100% refund on any Leanpub purchase, in two clicks.

Now, this is technically risky for us, since you'll have the book or course files either way. But we're so confident in our products and services, and in our authors and readers, that we're happy to offer a full money back guarantee for everything we sell.

You can only find out how good something is by trying it, and because of our 100% money back guarantee there's literally no risk to do so!

So, there's no reason not to click the Add to Cart button, is there?

See full terms...

Earn $8 on a $10 Purchase, and $16 on a $20 Purchase

We pay 80% royalties on purchases of $7.99 or more, and 80% royalties minus a 50 cent flat fee on purchases between $0.99 and $7.98. You earn $8 on a $10 sale, and $16 on a $20 sale. So, if we sell 5000 non-refunded copies of your book for $20, you'll earn $80,000.

(Yes, some authors have already earned much more than that on Leanpub.)

In fact, authors have earned over $14 million writing, publishing and selling on Leanpub.

Learn more about writing on Leanpub

Free Updates. DRM Free.

If you buy a Leanpub book, you get free updates for as long as the author updates the book! Many authors use Leanpub to publish their books in-progress, while they are writing them. All readers get free updates, regardless of when they bought the book or how much they paid (including free).

Most Leanpub books are available in PDF (for computers) and EPUB (for phones, tablets and Kindle). The formats that a book includes are shown at the top right corner of this page.

Finally, Leanpub books don't have any DRM copy-protection nonsense, so you can easily read them on any supported device.

Learn more about Leanpub's ebook formats and where to read them

Write and Publish on Leanpub

You can use Leanpub to easily write, publish and sell in-progress and completed ebooks and online courses!

Leanpub is a powerful platform for serious authors, combining a simple, elegant writing and publishing workflow with a store focused on selling in-progress ebooks.

Leanpub is a magical typewriter for authors: just write in plain text, and to publish your ebook, just click a button. (Or, if you are producing your ebook your own way, you can even upload your own PDF and/or EPUB files and then publish with one click!) It really is that easy.

Learn more about writing on Leanpub