IDefining Data Analysis
1.The Question
2.What is Data Analysis?
3.Data Analysis as a Product
4.Context Compatibility
5.The Role of Resources
6.The Role of the Audience
7.The Data Analysis Narrative
8.The Four Jobs of the Data Scientist
- IIData Analytic Process
9.Divergent and Convergent Phases of Data Analysis
10.Abductive Reasoning
11.Tukey, Design Thinking, and Better Questions
12.The Role of Creativity
13.Should the Data Come First?
14.Partitioning the Variation in Data
15.How Data Analysts Think - A Case Study
- IIIHuman Factors
16.Trustworthy Data Analysis
17.Relationships in Data Analysis
18.Being at the Center
19.Economic Models for Reproducible Analysis
- IVTowards a Theory
20.The Role of Theory in Data Analysis
21.The Tentpoles of Data Science
22.Generative and Analytical Models
23.Thinking About Failure in Data Analysis