[{"_1":2,"_42":-5,"_43":-5},"loaderData",{"_3":4,"_10":11,"_40":-5,"_41":-5},"root",{"_5":-5,"_6":-5,"_7":-5,"_8":9},"user","shoppingCartId","toast","locale","en","routes/_store+/_readers+/email_author.$slug/route",{"_12":13,"_39":-5},"book",{"_14":15,"_16":17,"_18":19,"_20":21,"_22":23,"_24":25},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvNjc0NjQ","title","User Needs Mapping","state","published","contactAuthorMethod","email","aboutText","

Most teams don’t suffer from a lack of effort — they suffer from a lack of alignment. Misaligned goals, unclear boundaries, and a focus on internal priorities over real user needs leads to frustration, delays, and wasted potential.

User Needs Mapping offers a practical, visual method for reconnecting your organisation to the people it’s meant to serve. Whether you're leading a digital transformation, evolving your team structures, or simply trying to reduce friction and focus on what matters most, this book gives you the tools to:

Expose hidden dependencies and misaligned responsibilities
Identify and articulate genuine user needs—internal or external
Make better decisions about team design, capabilities, and services
Navigate tension between competing wants, needs, and feasibility
Create clarity and purpose for everyone involved

Through real case studies and straightforward guidance, User Needs Mapping shows facilitators, leaders, and change agents how to put these ideas into practice. You’ll learn how to make alignment visible, turn complexity into clarity, and enable teams to deliver meaningful outcomes.

","authors",[26],{"_14":27,"_28":29,"_5":30},"Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6UHJvZHVjdEF1dGhvci83MTU2MQ","name","Rich Allen",{"_31":32},"avatar",{"_33":34,"_35":36,"_37":38},"url","https://d308did4coypzi.cloudfront.net/avatars/3539944/medium/Rich_Allen_Profile_-_Cropped_Square_-_Colour.jpeg?1759352789","styleName","medium","exists",true,"currentUser","routes/_store+/_layout","routes/_store+/_readers+/_layout","actionData","errors"]

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