[{"_1":2,"_42":-5,"_43":-5},"loaderData",{"_3":4,"_10":11,"_40":-5,"_41":-5},"root",{"_5":-5,"_6":-5,"_7":-5,"_8":9},"user","shoppingCartId","toast","locale","en","routes/_store+/_readers+/email_author.$slug/route",{"_12":13,"_39":-5},"book",{"_14":15,"_16":17,"_18":19,"_20":21,"_22":23,"_24":25},"id","Z2lkOi8vbGVhbnB1Yi9TdG9yZTo6Qm9va1Byb2R1Y3QvMzc5OTk","title","The Opportunity Lenses","state","published","contactAuthorMethod","email","aboutText","

Identifying business opportunities

We're all obsessed with ideas. “I want to start my own business, but I don’t have a good idea yet.” But there's something important that comes before having ideas: the opportunity. Is there an opportunity here? And is this opportunity good for you?

Spotting opportunities requires you to look at the world differently. It’s about learning how to see. And when it’s hard to see something, you need to put the right lenses on.

With this book, you'll...

Understand where opportunities come from
Get the tools and mental models that will help you identify new opportunities
Know the tricks of renown entrepreneurs for spotting opportunities
Stop being confused between what's a business idea and an opportunity
Learn what are the mindsets you need to embrace to see what others can't see
Have a clever way to frame opportunities to discuss and decide which ones to pursue or not

Who this is for:

This book is for you if you are:

An entrepreneur
An innovation manager
A consultant
A brand or product manager
A senior executive involved in marketing and strategy

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