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Learn more at the official website for the book. A paperback version is now available through Amazon.com and other retailers. It's also available in a hardcover edition.

**A PRACTICAL GUIDE FOR HOW TO MANAGE YOUR METRICS**

Organizations depend on metrics for their business. Question is, are they helping people do the right things? Or, encouraging them to overreact to every uptick, downturn, and change?

In other words, reacting to noise.

Noise is present in every metric. But, it’s our reaction to noise that causes waste and stress. Too often, people don’t recognize this.

Like feeling stuck on a rollercoaster you no longer enjoy.

We do and explain things that don’t help us improve. At the cost of doing things that do. No need to be jittery about every change in a metric. Not by a long shot.

Measures of Success shows a better way to chart and manage your metrics, in any organization or setting. For your business processes and activities, you need to know what’s working, what’s not, and what to change. And why. Then, you can determine what to stop doing, what to start doing, what to keep doing.

So you can…

Jump off the metrics rollercoaster, by responding to signals.

Systematically. Sustainably.

Learn how to identify statistically meaningful signals in a metric. To respond just right.

Or perhaps, not at all.

You’ll learn how with methods easy to understand, making it obvious what activities to do next. Loads of vivid stories and clear examples from healthcare, software companies, and more. With compelling case studies from the news and personal lives, too.

“What gets measured gets managed.“

We’ve all heard that. But did you ever learn how to manage a metric? This ain’t about gaming the system or fudging the numbers. This is about delivering real value, understood by everyone, and proven with data.

Learn a better way to manage your measures.

BEST-SELLING AUTHOR DAN PINK SAYS

\"MEASURES OF SUCCESS will help you tame the firehose of data flooding your organization, turning it into an orderly stream of information you can use to improve your business. With clarity and precision, Mark Graban steps through the process of collecting and analyzing the kind of data you focus on — activities that add value for your customers rather than activities that are just wasted motion. If you’re navigating a tough business environment, you need this book.\"

-- Daniel H. Pink, Author of WHEN and DRIVE

**WHO IS MEASURES OF SUCCESS FOR?**

EXECUTIVES AND LEADERS

…in healthcare, manufacturing, and services. Who know what to measure, and are now ready to learn how to manage those measurements. And…

WILLING TO…

Challenge and change the way things are done today
Motivate workers to think and do them differently tomorrow
Coach people, versus telling them what to do
Be responsible for results, not hold others accountable
Encourage people to collaborate, not compete
Help people sleep better at night because they’re improving their work during the day

TO BE CLEAR

Measures of Success is not for leaders who’d rather give orders. Then, blame others when things go south. That whole hit the target or else thing… won’t create real change, nor real value. But that ain’t you, right?

BEST-SELLING AUTHOR ERIC RIES SAYS

\"By combining a range of case studies and stories across industries, including many from his own personal experience, with detailed, clear explanations of what Process Behavior Charts are and why they're so effective for managing data, Mark Graban has written a readable, informative book to guide any leader who wants to help an organization achieve true and lasting success. Improvement has been made easier thanks to his work\"

-- Eric Ries, Author of The Lean Startup and The Startup Way

AFTER READING MEASURES OF SUCCESS

…you’ll be able to answer three critical questions for your business.

1) Are we achieving our target?

And, how often? Occasionally? Consistently?

2) Are we improving?

And, can we predict our future performance?

3) How do we improve?

And, when do we react? When do we ignore? When do we improve?

…AND HOW CAN WE PROVE WE’RE IMPROVING?

How would you feel if you could answer these questions for your business?

Measures of Success shows you how.

A DIFFERENT BOOK THAN THE OTHERS

Measures of Success is a book for business leaders. Though it’s based on statistical methods, anyone will understand how to use these.

No reason to feel intimidated - this ain’t calculus, nor rocket science, either.

Learn to respond versus react to changes in metrics. Have better conversations, creating better outcomes. Backed by numbers over opinions. And…

Prove it all. Visually. In seconds.

With charts and other visuals to show, rather than tell.

REACT LESS. LEAD BETTER. IMPROVE MORE.

Key takeaways for Measures of Success.

Don’t manage the metric. Do manage the work. Metrics are the result of your work. Improving work improves results.
Two data points are not a trend. Three? Four? Not usually. A dozen or more? You betcha.
Data only has meaning when compared over time. Context tells the story.
A chart tells a better story than a list of numbers. Every. Time.
More than what happened, be able to predict what’s likely to happen.
Fluctuations occur for every metric. Process behavior charts show what to respond to, what to ignore.
Save your breath and time explaining the noise of a metric, since there’s no ‘root cause’.
Measure often. Weekly over monthly. Daily, even better. Respond thoughtfully, versus react mindlessly.

Want to react less, lead better, and improve more with a better story for your organization? Who wouldn’t, right?

SEE THE PATTERN

...around this whole signals from noise thing?

Listen and watch how this affects your organization.

Listen to a podcast with Mark discussing the book and his use of Leanpub.

DIGITAL EXTRAS

Order here through LeanPub and you'll receive a ZIP file with a number of digital extras:

Excel template for Process Behavior Charts
Summary of Key Points (PDF)
Quick Reference Guide - Rules for Finding Signals (PDF)
Audio File - Audiobook-Style Content of Early Book Material
30 Minutes of Free Virtual Coaching (if you pay the suggested price of $19.99 or higher)

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