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STAKEHOLDER PRINCIPLES. (© gilb.com 2020-1)

1. Some stakeholders are more critical to your system than others.

2. Some stakeholder needs are more critical to your system than others.

3. Stakeholders are undisciplined: they may not know all their needs, or know them precisely, or know their value. But they can be analyzed, coached, and helped to get the best possible deal.

4. Stakeholders may be inaccessible, unwilling, inanimate, oppositional, and worse: but we need to deal with them intelligently.

5. Stakeholders might well ask for the wrong thing, a ‘means’ rather than their real ‘ends’. But they can be guided to understand that. Or their requests can be interpreted in their own, real, best interests.

6. Stakeholders do not want to wait years, get delays, invest shitloads of money, and then get little or no value. They want as much ‘value improvement’ of their current situation, as they can get, as fast as they can get it. For as little cost as possible,

7. Stakeholders cannot have any realistic idea of what their needs and demands will cost to satisfy. So their adopted (by you) requirements need to be based on value for costs, not on value alone. Delivering small increments, based on high value-to-cost, is one smart way to deal with this.

8. If you think you have found ‘all critical stakeholders’, I think you should assume there is at least one more, and when you find that one, .... . New Stakeholders will emerge, and they are not all identified at the beginning.

9. If you think you have found all critical needs of a stakeholder, there will always be at least one more need, hiding.

10. If you do not understand, and act on the principles above; you will blame your failure on ‘system complexity’, and the unexpected and wicked problems. But in reality it is your own fault and responsibility; deal with it - up front and constantly thereafter.

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